Compartimos esta “historia” para que se rían un poco de la frustración que muchos tienen que pasar al lidear con algunos diseñadores.
Al contrario de esta historia en Graffisk sabemos que el diseño no es un fin sino un medio para lograr un objetivo comunicacional.
To: David Thorne
Hi
I opened the screen door yesterday and my cat got out and has been missing since then so I was wondering if you are not to busy you could make a poster for me. It has to be A4 and I will photocopy it and put it around my suburb this afternoon.
This is the only photo of her I have she answers to the name Missy and is black and white and about 8 months old. missing on Harper street and my phone number.
Thanks Shan.
…….
From: David Thorne
To: Shannon Walkley
Dear Shannon,
Once, having been invited to a party, I went clothes shopping beforehand and bought a pair of expensive G-Star boots. Arriving at the party, I stumbled into a guy named Steven, spilling Malibu & coke onto his t-shirt, and he punched me. An hour or so after the incident, Steven sat down in a chair already occupied by a cat. The surprised cat clawed and snarled causing Steven to leap out of the chair, slip on a rug and strike his forehead onto the corner of a speaker; resulting in a two inch open gash. I liked that cat.
Attached poster as requested.
Regards, David

Diseño grafico un medio no un fin
…….
From: Shannon Walkley
To: David Thorne
Yeah thats not what I was looking for at all. It looks like a movie and how come the photo of Missy is so small?
…….
From: David Thorne
To: Shannon Walkley
Dear Shannon,
It’s a design thing. The cat is lost in the negative space.
Regards, David.
…….
From: Shannon Walkley
To: David Thorne
That´s just stupid. Can you do it properly please? I am extremely emotional over this and was up all night in tears. you seem to think it is funny. Can you make the photo bigger please and fix the text and do it in colour please. Thanks.
…….
From: David Thorne
To: Shannon Walkley
Dear Shannon,
Having worked with designers for a few years now, I would have assumed you understood, despite our vague suggestions otherwise, we do not welcome constructive criticism. I don’t come downstairs and tell you how to send text messages, log onto Facebook and look out of the window. I am willing to overlook this faux pas due to you no doubt being preoccupied with thoughts of Missy attempting to make her way home across busy intersections or being trapped in a drain as it slowly fills with water. I spent three days down a well once but that was just for fun.
I have amended and attached the poster as per your instructions.
Regards, David.

diseño grafico un medio no un fin
…….
From: Shannon Walkley
To: David Thorne
This is worse than the other one. can you make it so it shows the whole photo of Missy and delete the stupid text that says missing missy off it? I just want it to say lost.
From: David Thorne
To: Shannon Walkley
Dear Shannon,
I don’t have a cat. I once agreed to look after a friend’s cat for a week but after he dropped it off at my apartment and explained the concept of kitty litter, I kept the cat in a closed cardboard box in the shed and forgot about it. A week later, when my friend came to collect his cat, I pretended that I was not home and mailed the box to him. Apparently I failed to put enough stamps on the package and he had to collect it from the post office and pay eighteen dollars. He still goes on about that sometimes, people need to learn to let go.
I have attached the amended version of your poster as per your detailed instructions.
Regards, David.

diseño un medio no un fin. Marketing
…….
From: Shannon Walkley
To: David Thorne
Subject: Re: Awww
Thats not my cat. where did you get that picture from? That cat is orange. I gave you a photo of my cat.
…….
Subject: Re: Re: Awww
I know, but that one is cute. As Missy has quite possibly met any one of several violent ends, it is possible you might get a better cat out of this. If anybody calls and says “I haven’t seen your orange cat but I did find a black and white one with its hind legs run over by a car, do you want it?” you can politely decline and save yourself a costly veterinarian bill.(…)
Regards, David.
…….
From: Shannon Walkley
To: David Thorne
Please just use the photo I gave you. I have to leave in ten minutes and I still have to make photocopies of it.
From: David Thorne
To: Shannon Walkley
There.-

diseño grafico mensual
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Awww
Para que no suceda algo así contáctanos.
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